EarthBlock came to us with a clear goal. They needed revamp their communications to show off their sustainability and the technical edge of their product in a crowded market. While sustainable building has a rich history in Mexico, it’s been overshadowed by modern techniques.
The need to adopt more sustainable practices and products is now one of the construction industry’s primary considerations. This gave EarthBlock a prime opportunity to adapt and make a real impact.We took a deep dive into their world, getting to know their process and building a story around the regenerative nature of their product.
We made sure the technical advantages were crystal clear, using stats and diagrams to break it all down. The result is a strong, memorable brand identity. The regionally inspired colour palette and clean design really bring out their focus on both sustainability and innovation.
Now, EarthBlock’s brand does exactly what’s required: it’s bold, clear, and connects with their audience. With a brand that highlights both their product’s technical power and eco-friendly focus, they’re standing out in the market and leading the charge for sustainable construction.
