The magic happens when you introduce an unexpected prompt
We call this The Eno, a technique that pushes us to stop, shift perspective, and deliberately try something different.
Sep 2025
We call this The Eno, a technique that pushes us to stop, shift perspective, and deliberately try something different.
The straight path to an idea is rare. We call this The Eno, a technique that pushes us to stop, shift perspective, and deliberately try something different.
This approach is directly inspired by Oblique Strategies, a deck of cards created by musician Brian Eno and artist Peter Schmidt.
The cards offer random, cryptic instructions designed to help artists and creatives view problems from a radically new angle.
The magic happens when you introduce an unexpected prompt. An oblique strategy. You then start from a different position and embrace a method that forces you out of your routine.
That’s when a stubborn problem loosens up and new solutions emerge.Give it a try.
Trust the process, knowing that the most original solutions often exist where logic has been temporarily suspended. See where the disruption takes you.
What if your creative ideas are the opposite of what you think
We call this The Flip, a technique that pushes us to abandon our current path and deliberately pursue the opposite view.
You take an idea, you find its opposite, and you see what happens when they meet
We call this The Remix, a technique that pushes us to bring two things together to create a far more compelling idea.
How Can We Engineer Our Environment to Unlock High-Impact Creative Insight?
The best ideas arrive when you strategically stop trying so hard.
We believe ideas have the power to change the world. Whether yours is a spark or a detailed plan, let's explore what's possible.
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