What if your creative ideas are the opposite of what you think
We call this The Flip, a technique that pushes us to abandon our current path and deliberately pursue the opposite view.
Oct 2025
We call this The Flip, a technique that pushes us to abandon our current path and deliberately pursue the opposite view.
The most valuable ideas often stand directly against the norm. We call this The Flip, a technique that pushes us to abandon our current path and deliberately pursue the opposite view.
The magic happens when we ask, “What if we did the exact reverse?” We’re talking about abandoning logic, challenging assumptions, and using the counterpoint as our most powerful tool.
That’s when a predictable solution flips into an original, undeniable idea.
It’s a technique that fully relies on creative confidence.
You take your best idea, find its opposite, and then explore. Consider that your point of view – even when it’s illogical – is the most important tool you have.
Go the other way. See what you find.
The magic happens when you introduce an unexpected prompt
We call this The Eno, a technique that pushes us to stop, shift perspective, and deliberately try something different.
You take an idea, you find its opposite, and you see what happens when they meet
We call this The Remix, a technique that pushes us to bring two things together to create a far more compelling idea.
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The best ideas arrive when you strategically stop trying so hard.
We believe ideas have the power to change the world. Whether yours is a spark or a detailed plan, let's explore what's possible.
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