What if your creative ideas are the opposite of what you think

We call this The Flip, a technique that pushes us to abandon our current path and deliberately pursue the opposite view.

The magic happens when you introduce an unexpected prompt

We call this The Eno, a technique that pushes us to stop, shift perspective, and deliberately try something different.

You take an idea, you find its opposite, and you see what happens when they meet

We call this The Remix, a technique that pushes us to bring two things together to create a far more compelling idea.

The ideas tend to arrive when we’re off the clock.

We call this The Churchill, a technique inspired by Winston’s odd ways of working.