Framing a curated vision for the workplace

Clarity in a layered market

The market for workplace art is layered, with many clients seeking clarity on the best approach. Art in Offices provides a uniquely bespoke service. From brand-aligned curation and unique themed approaches to flexible services like 'Rent + Rotate' and hands-on team events. With this deep expertise, they sought to elevate their brand to match their sophisticated offer. They came to us for a new brand positioning, identity, and website to clearly communicate their distinct value and their core belief: the power of art to enhance workplace wellness and productivity.

Defining ‘The Art of…’

Through our collaborative process, we created a core strategic idea that struck an immediate chord: ‘The Art of…’. This simple, confident phrase became the foundational shorthand for their entire ethos. It’s a flexible descriptor for their approach, positioning them as the definitive experts who deliver art to the world of business in the best, most considered way possible. This idea became the platform for reframing their entire narrative.

A bespoke identity for bespoke curation

Using the new positioning, we designed a complete brand identity and website. The messaging was reframed to bring their two key strengths to the surface: the bespoke nature of their service and the transformative benefits for clients. We created a new logo; an A that visually represents the act of curation by bringing different elements together. The new typographic style was given personality and flair, an authentic nod to the all-female team. This was paired with a muted palette with a base Canvas colour, designed to be embellished with colours drawn directly from the artwork of their 100+ collaborating artists, creating a dynamic and cohesive visual language.

An experience empowered

The result is a sophisticated and authentic brand experience that equips Art in Offices to communicate their value with confidence. The new website and messaging clearly structure the value of their approach, from client stories to their unique service offerings. The brand now powerfully communicates their core belief: that art profoundly benefits people at work. This provides a strong foundation for Art in Offices to build on their success, fostering genuine connections with clients who understand the value of a truly curated workplace.