Uniting companies with ‘their home’

Making the case for expertise

Spacepoint is a boutique lease advisory firm with deep expertise in the competitive London office market. While their client-focused approach consistently delivers exceptional results, their brand didn't fully reflect that value. They came to us for a new identity. One that would cut through the noise, build trust, and clearly communicate the undeniable advantage of having a true expert in your corner.

The art of the optimal

It all began with their core truth. Their high-performance, personalised approach. We collaborated closely to build a brand idea around this very notion – delivering 'optimal' space. This wasn't just about property; it was about uniting a business with its perfect home. A space where it can thrive. This idea became the foundation for a complete brand identity, a new copy style, and a bespoke website. The logo itself captures this forward motion. A simple upward arrow signifying progress and improvement, while subtly mimicking the pitch of a building's roof.

Expertise made tangible

To bring this identity to life, we developed a system of collaborative elements. We created hand-drawn graphics designed to connect, highlight, and emphasise key messages. Both simple and human. We introduced the use of numbers and stats as a confident nod to the team's sharp negotiation skills. This was all supported by a London-centric visual narrative built on three pillars – environment, people, and detail. Additionally to create an overarching shorthand for their values, we developed a messaging lock-up with powerful, alliterative statements. Innovation invested. Clarity created. Expertise employed.

A new benchmark for trust

The result is a brand that commands respect. The new identity has been incredibly successful in projecting the professional and trustworthy image required in an industry where faith is paramount. It gives clients confidence. It clearly communicates the intrinsic truth at the heart of their business – with Spacepoint, you will always be in a more advantageous position. Financially. Practically. Emotionally. The brand now stands as a clear, compelling testament to their expertise, building the authentic connections with their audience that foster lasting trust.